Mobile First; what is and how mobile web design affects SEO?
More and more people are searching through mobile devices and that is why new scenarios require new strategies; Due to this, the Mobile First design was born: the new mobile ‘philosophy’ that will improve your SEO and make your Web adaptable for mobile searches.
The Web design Mobile First, often considered a more than a design philosophy itself, is marking a before and after in how search engines perceive and categorize a page.Adapting a Web to be Mobile First is a good decision. In fact, it is the best decision that can be made in these times, when statistics reveal that searches through mobile devices have increased astronomically (currently more than 60% of total searches), and will continue to increase.Betting on the Mobile First design is tremendously beneficial for your business, as it improves the SEO of your Web and will make you ‘fall in love’ with search engines.
Basically, a Mobile First Web design consists of, when creating the Web page, giving preference to mobile devices over traditional desktop computers.
It is a process that must be carried out by experts in Web design and SEO in Mysore and, if you are interested, I tell you that in GSS Webtech we only design Web pages with Mobile First technology, from the early stages of developing a website.
So you have a clear idea of what it means for a Web to be adaptable to mobile phones, I’ll tell you what Mobile First is next and why it is so important that you consider it in your SEO strategy.
What is the Mobile First Web design?
In general, the Web Mobile First design is a new philosophy that has emerged to respond to the increase in searches through mobile devices; that is, so that users can have a pleasant experience when visiting a website from a mobile.
To clearly understand this concept, I invite you to analyze two important aspects:
Responsive Web Design
The Responsive Web Design is a concept that you already know, since he already has some time hobnobbing in the market, and is just design a page to be multi – device ; that is, for it to adapt to any type of device.
However, this type of design limits some user operations when browsing and makes both the Web information and its structure have to be flexible and simple.
“Progressive improvement” and “Elegant degradation”
These two concepts were introduced before responsive or adaptive Web design and both arise as an initiative so that Web pages can be seen on both computers and mobile devices.
The graceful degradation ( Graceful Degradation ), as its name implies, degrades the functions and content of the Web page as the device from which you access is becoming smaller, so quickly deduced that leaves an experience poor and incomplete mobile website.
This is because the website is designed, first, for computers and then adapted to work on tablets or mobile phones, but without considering the changes that each mobile device brings, but only ensuring that the Web “works” (even if it’s bad).
The progressive improvement (Progressive Advancement) has been a bit more efficient, since it starts its Web design considering mobile devices in the first instance and then, from there, extending that design to laptops and desktops.
This option allows the user of mobile devices to have the basic functions of the Web, as if he did it from a computer, and therefore provides a better user experience from any device and platform.
That said, we could summarize the difference between both design concepts with the following medium.com graphic.
Mobile First is a variant of the progressive improvement and, this methodology of Web design, allows to add more innovative and complex functions to a “basic” design, completely usable and accessible from mobile devices, and make it equally 100% functional to the user who accesses from a desktop computer.
Instead of subtracting features, as is done with Graceful Degradation, Mobile First adds them and makes them available to all Web users, doesn’t it sound great?
This type of concept prevents Web users from falling into constant frustrations when they see that a page works for a computer, but it is distorted for a mobile phone or tablet!! Now all customers know that your website must pass the mobile experience.
Calculate your web budget in a minute!
In just one minute you will know the budget for your website, without waiting and without paying too much; just for what you really need to turn your website into a real and effective sales weapon for your company.
Differences between Mobile First Web Design and Responsive Web Design
The main difference between responsive Web design and Mobile First Web design is that, responsive Web design starts primarily with the user accessing from a computer, so the Web page is designed considering the maximum screen resolutions, loading speeds, web scrolling and zoom, among other aspects of this type, suitable for searches made by this type of users, that is, for those who search from your computer.
The responsive Web design thinks first of the user from the desktop computer while, the Mobile First Web design, first take into account the user who accesses from a mobile device.
Mobile First does the opposite, first think of the user who accesses from mobile devices, which is currently 60% of searches performed on the Internet. This method of Web design is more efficient to integrate mobile searches and traditional searches , considering the user experience and without having to violate or alter the integrity of the Web, which occurs by limiting its functions, changing the structure of the design or trim the information shown, for example.
Why is “Mobile First” so important when designing a website?
Mobile First represents the present and also the future. Today, searches from mobile devices are greater than those from a year ago, but statistics show that this type of search will triple for next year, so it is worth betting on a Mobile First Web right now.
The great efforts of Google and other search engines to be at the forefront, of what the user wants, encourage Web sites to also worry about improving the user experience and making their lives easier.
Mobile First is not a lone ranger who appeared out of nowhere; rather, it points in the direction of what the statistics are showing. For example, as of 2012, in certain countries, such as the United States, the set of Web pages made improvements in the speed of loading and browsing because users accessed their mobile phones more to search the Internet, than from their computers and, obviously, nobody wants to wait a long time for a web page to load. And what about the sales of smart mobile phones! These have far exceeded PC sales year after year.
In addition, Mobile First will help you create an ideal approach for you according to your type of audience, starting with the most basic (in terms of design) and then being able to improve or add more functionalities so that you can gain loyalty to your brand and gain greater authority on the internet .
Mobile First and SEO; Mobile First indexing
The indexing Mobile First or Mobile First Index appears when Google decides to reward those websites that are optimized for mobile devices.Before Mobile First, Google classified a Web according to its desktop version and displayed that Web in search results, when a user accessed from a mobile phone, only if the Web page had a version for mobile devices.
Now, thanks to this new ‘philosophy’, the Web achieves a good positioning, in the list of results, when Google tracks it and determines that its content and other aspects are completely adapted to the mobile version.As Google crawls the pages, it creates what we call ‘ page indexes’ ; These indexes contain information about each website and with them the search engine determines the ranking that will be assigned to the site according to its content and its desktop and / or mobile version.
With Mobile First Index, Google considers first the mobile optimized version of the website and not the computer version.
In this way, with the Mobile First Index, the mobile version is no longer seen as an additional version to the computer version, and only useful for certain cases; it becomes the main version that Google hopes to find.
Clearly, getting a good ranking in Web search engines has to do with SEO. But it is not only SEO and ranking that puts Mobile First at stake, but it also improves the usability and user experience of your Web page, thus reducing the bounce rate, optimizing loading time, greater user permanence on the website, among others.
All these factors that I have named are key to achieving a better Web positioning and, without a doubt, Google will not ignore such efforts when classifying you in its list of results.In addition, you should also consider that from the mobile devices the greatest amount of information is shared from and to the social platforms. For example, only on Instagram (platform created only for mobile devices) more than 1 billion active users are registered per month, are you going to let out all that potential in your advertising?
Many do not know how to open the way to Mobile First indexing, but the first thing you should consider is if you have a Mobile Friendly Web (if not, it is time for you to get to it), and followed by this you must evaluate if it has a design sensitive (that adapts to the different screen sizes), if it is easy to navigate, if it has an optimal loading speed, if it does not have “invaders” (those tedious pop-ups that steal the entire screen and give us a tremendous headache), etc.
Explain your Web project and let’s start something big!
We will work together to achieve a website made with love, true to your business, that reflects personality, well positioned in Google, safe and fast. A Web that really gives you results, it’s that simple!
Conclusion: Mobile first will strengthen your SEO and avoid penalties
Many online business owners do not know what Mobile First is and that is why they are falling behind on the results page (SERP), because they still do not understand that their business must have a Mobile Friendly design to achieve a better ranking on the internet. Only then will they avoid earning a penalty, because now Google has only one ranking index (the Mobile First Index) and has already confirmed that, starting this year, it will penalize those who have pages with slow loading speeds.
Mobile First will strengthen your SEO, it will make you gain more traffic to your website, it will allow you to make your target audience happy and it will make search engines be attracted to you and not to penalize you. You can no longer ignore mobile optimization! Now it is a matter of conquering mobile search engines or of being forgotten.